About Us

element242 has been in the Boise Valley since 1997.
We began as a television production company, creating local sports shows for the Boise Hawks, Idaho Steelheads and Idaho Sneakers.
In the early 2000s, we ventured into the ever-evolving world of digital online video content, and today we produce and place media across all of the major social and digital platforms – from Facebook and Instagram to streaming television, for local businesses across the Boise Valley.
Below is a sampling of some of our recent work:

Contextual-Based Campaigns

We use partners like Google to match up your products and services with customers in your area, by using powerful Internet keyword algorithms and on-the-fly feedback to drive them to your website.

Geo-Targeting

We develop advertising programs that focus on where your customers live, work and play. Digital campaigns can be targeted as global as you like, or as localized as zip codes and neighborhoods.

Digital Video Ads

Take advantage of the fastest growing segment of digital advertising. Showcase your products or services with 6 to 30 second video commercials targeted to your local audience.

Real Time Feedback

The great thing about digital advertising is its nimbleness. Ad campaigns – even the ads themselves – can be changed on the turn of a dime. This translates to better effectiveness with your budget’s bottom line.

Behavioral Ad Targeting

Additional layers of data like those from Facebook allow us to match you with your customers’ interests, lifestyle choices and social media interactions to boost qualified leads and sales.

No Contracts or Hidden Fees

Our focused attention to your success means we deliver the best digital marketing options for you without the bloat of a traditional agency. You can get started with us for under 500 bucks.